By integrating the concept of ecodesign into its image, the company strives to broaden the scope of its sustainable development initiatives.
CHAMBLY, QC / ACCESSWIRE / May 15, 2024 / Rooted in ecodesign, the brand's new visual identity embodies EcoloPharm's distinctive approach, while reflecting the brand personality: visionary, bold and purpose-driven. EcoloPharm is now positioned as an impact partner in sustainable well-being, whose actions, combined with those of its customers, employees and partners, contribute to material, physical, mental, environmental and collective well-being.
The new brand signature Well-being, done well encapsulates the brand promise, the benefits it brings to all stakeholders, and a key differentiator, ecodesign. It is also an invitation to all parties within the pharmacy industry to join a movement and make a significant environmental difference for future generations.
"Sustainability is a subject that is often discussed, yet it remains little understood. Given the quantity and complexity of information available, it can be difficult to debunk the myths. We believe that our repositioning will enable us to maintain a high level of credibility and thereby strengthen our impact."
- Sandrine Milante, President and Founder of EcoloPharm
"As clarity and consistency are paramount to maximize message retention, we concluded that simplicity was key in ensuring that both the visuals and the content would appropriately reflect EcoloPharm's core expertise, which is ecodesign."
- Geneviève Ménard, Director, Brand Strategy and Communications
To discover EcoloPharm's new brand identity, visit the company's website.
ABOUT ECOLOPHARM
Based in Chambly, Quebec, Canada, EcoloPharm is a manufacturing company specializing in the ecodesign of prescription drug packaging. Its expertise lies in designing and manufacturing innovative, sustainable and eco-friendly packaging that helps pharmacies reduce their environmental footprint. Winner of numerous awards for its expertise in sustainable development, the company was the first in its sector to obtain the world-renowned B Corp certification.
MEDIA CONTACT
Geneviève Ménard Director, Brand Strategy and Communications T. 450-445-6307 x31 C. 514-710-3772 Email: [email protected]
SOURCE: EcoloPharm View the original press release on accesswire.com
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