LOS ANGELES, CA / ACCESSWIRE / May 3, 2024 / CLUTCH , whose holistic solutions cater to every aspect of men's hair and scalp care, has revealed it is developing a line of men's hair wellness products that will include its own proprietary exosome derived from hops, a botanical ingredient commonly found in beer. Hops have been proven in scientific studies to promote hair growth as well as support hair strength and density. The new line will include CLUTCH's Thick AF Hair Density Ale, a non-alcoholic beer infused with hops and other bioavailable plant actives to further support healthy hair growth, and will join CLUTCH's patent-pending Thick AF Hair Density Serum, shampoos, and conditioners, furthering the company's mission to improve men's hair growth and scalp health without harmful side effects. CLUTCH is the creator of the Thick AF Hair Density Serum for men.
CLUTCH was founded by Daniel Hodgdon, who is also the creator of VEGAMOUR , a global women's hair wellness company. After working with actress Nicole Kidman and private equity firm General Atlantic to grow VEGAMOUR into a worldwide brand, Hodgdon has turned to men's hair health. In doing so, he and his team aim to address a long-standing issue: how men can regrow their hair without relying on synthetic chemicals, which can cause adverse side effects , such as birth defects and erectile dysfunction.
The approach of CLUTCH centers on plant science. By mirroring nature and its holistic approach to vitality, Hodgdon and his team aim to provide men with a wellness-conscious solution that prioritizes both effectiveness and safety. CLUTCH's first product, its Thick AF Hair Density Serum, was created after extensive research and consultations with experts in dermatology, trichology, and plant science. The serum includes its proprietary hops-derived exosome and other plant-based ingredients, including nasturtium, wheat germ and rosemary extracts, which have been clinically shown to calm the scalp, inhibit the production of follicle-damaging DHT, and enhance root density.
With the successful launch of its Hair Density Serum, CLUTCH is now expanding its line of beer-based products. Its Thick AF Hair Density Ale will leverage hops, as the exosome has been clinically proven to strongly inhibit the activity of 5α-reductase enzyme, which converts testosterone into hair-destroying DHT. It can also enhance the proliferation of hair follicle-derived keratinocytes. The company will use its proprietary microencapsulation and exosome technology to add hops to its ale, serums, shampoos, and conditioners and ultimately provide holistic support for men's hair and overall well-being.
"We are very excited about launching more hair wellness remedies that include hops, particularly our Thick AF Hair Density Ale," says Hodgdon. "We understand that not all hair-growth promoting ingredients can be effectively delivered topically, so we are crafting this daily supplement drink to enhance men's hair wellness from the inside out. It will be a non-alcoholic beer that is infused with natural, active ingredients, such as fenugreek, magnesium, pumpkin seed extract, and more. Men will be able to not only enjoy a cold drink but nourish their hair at the same time."
Through the inclusion of its proprietary hops exosome throughout its range of products, CLUTCH will continue working to shift the paradigm for men's hair care and personal grooming, always with a focus on safe and effective remedies. "Remember that approximately 80% of men will experience hair loss or male pattern baldness at some point in their lives," says Hodgdon. "We hope that CLUTCH will be a hub of hair wellness, where men can learn more about the molecular biology of hair growth and the underlying causes of hair loss and ultimately find health-conscious alternatives."
About CLUTCH
CLUTCH is a men's hair wellness brand that provides plant-based products for hair loss, scalp health, dandruff, graying, and clean styling. Its mission is to offer "green," effective, and health-conscious solutions without adverse effects. For more information about CLUTCH, including its Hair Density Serum and its use of plant-based, bioavailable ingredients, please visit https://getclutch.com/ or contact:
Daniel Hodgdon (424) 284-9022 [email protected]
SOURCE: CLUTCH View the original press release on accesswire.com
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